NEW YORK, Nov. 8 /CNW/ -- This fall, the M-A-C AIDS Fund is marking a
momentous milestone -

$100 million raised to help fight HIV and AIDS around the world. The money represents the sale, over the past 13 years, of more than
7.1 million VIVA GLAM lip products - of which 100 percent of the sale price has gone to the work of the Fund.
"Our $100 million landmark has been reached with enormous commitment from
our VIVA GLAM spokespeople, M-A-C makeup artists and dedicated customers,"
said M-A-C AIDS Fund Executive Director Nancy Mahon. "The only thing more exciting about reaching this milestone is the prospect of setting and reaching our next fundraising goal and continuing our grant-making and partnerships
around the world."
Helping to drive fundraising for the M-A-C AIDS Fund have been a cadre of celebrity spokespeople. Each connected with a specific shade of VIVA GLAM lipstick, these 16 spokespeople have made public appearances and appeared in advertisements over the last 13 years to raise money and awareness for the
fight against HIV and AIDS.

The inaugural VIVA GLAM spokesperson was performer RuPaul. Since then,
others have joined the ranks, including k.d. lang, Mary J. Blige, Elton John,
Shirley Manson, Lil' Kim, Missy Elliott, Boy George, Linda Evangelista, Chloe
Sevigny, Christina Aguilera, Pamela Anderson, Debbie Harry and Lisa Marie Presley. Currently the face of the M-A-C AIDS Fund is R&B artist Eve and burlesque star Dita Von Teese.
"The celebrities who have joined us over the years embody the spirit of
M-A-C and the M-A-C AIDS Fund - every race, every sex, every age," said M-A-C
AIDS Fund Chairman and M-A-C President John Demsey. "By bringing these faces
to VIVA GLAM, we have been able to keep not only the brand but the cause fresh
for consumers, helping to drive the M-A-C AIDS Fund to new levels."

Among the first fundraisers in the HIV/AIDS arena to develop a consumer-
based giving model, the M-A-C AIDS Fund has worked to replicate a "firsts"
model throughout its grant-making. It is among the early funders of sometimes-
controversial programs, like prevention education for sex workers in India and
needle exchanges for street youth in Russia.

About the M-A-C AIDS Fund

The M-A-C AIDS Fund, the heart and soul of M-A-C cosmetics, was
established in 1994 to support men, women and children affected by HIV/AIDS
globally. M-A-F is a pioneer in HIV/AIDS funding, providing financial support
to organizations working with underserved regions and populations. As the
largest corporate non-pharmaceutical giver in the arena, M-A-F strives to
raise awareness of four key issues in the fight against HIV/AIDS: prevention,
the link between poverty and HIV/AIDS, access to care, and adherence to
medications and treatments. To date M-A-F has raised $100 million (U.S.)
exclusively through the sale of M-A-C's VIVA GLAM lipstick and lipglass,
donating 100 percent of the sale price to fight HIV/AIDS. For more
information, visit www.macaidsfund.org.

wow how awesome! thanks for posting this Miss. Never heard of this viva product. Wondering where I can purchase some to show support. What is even more amazing is they donate 100% Yeah for them!!

@ http://www.maccosmetics.com/mac_aid/lisamariepresley.tmpl?ngextredir=1



Part rebel, part icon, mother, daughter, and accomplished rock star, Lisa Marie Presley is possibly one of the most famous women in the world. Her two critically acclaimed albums, 2003's highly personal To Whom It May Concern and 2005's Now What have both gone gold. She has performed in concerts all around the world. Born into American rock star royalty, Lisa Marie Presley is an iconic American figure. As an outspoken philanthropist, she has created Presley Place in Memphis, a transitional housing facility. She is also the founder of the Literacy, Education, and Ability Program (LEAP) that raises funds and awareness to fight illiteracy and is the International Spokesperson on Children's Rights for CCHR, a humanitarian organization working to stop psychiatric drugging of children.


HAS ANYONE ELSE SEEN DIFFERENT AD'S FEATURING LISA? I HAVE SEEN OTHER PICS FROM THE OTHER LADIES BUT THIS IS THE ONLY ONE I HAVE SEEN OF LMP ...

Found out where to purchase from this Miss!! Awesome, there is a store locator on the right hand side thinking these will be great stocking stuffers for the fam.

quote:

Originally posted by Jonee:
wow how awesome! thanks for posting this Miss. Never heard of this viva product. Wondering where I can purchase some to show support. What is even more amazing is they donate 100% Yeah for them!!

Go to: www.maccosmetics.com and look for a store in your area or order on-line ..

I got the VIVA GLAM LIPGLASS and I love it!

Great cause!!

this is a phenomenal cause and MAC was one of the first companies to show public support and i'm not sure, but i'm guessing it's one of the few that give 100% of proceeds from the viva glam products, to the cause... all the celebs who contribute their visibility to further the cause, are amazingly and their hearts so huge!

This is a great cause!!